When you do a Google search, you will notice two sets of search results - the organic results in the middle of the page, and the paid results on top of the page and off to the side. Those blue links off to the side are part of Google's AdWords program, a simple to use system where you basically bid on the search terms you want people using to find your business.
When your search term is used, your ad comes up. You "pay per click," which means you pay each time someone clicks on your ad and is directed to your website - until your daily budget is exhausted.
To get started you just need a Gmail address. Next you want to decide what search terms you are interested in customers using when they're searching online. You'll want to start with five or ten terms. You will bid on these terms against other marketers - and the goal is to pick terms to fit your budget while driving traffic to your website.
Example: You own a dog grooming service. Bidding on the search term "dog grooming" might be expensive: This might cost you $3 dollars per click (for example), and exhaust your daily budget very quickly. But if you bid on the term "Columbus Ohio dog grooming" you may pay less; and bidding on "Columbus Ohio small dog grooming" might only cost a few cents a click.
Google offers great tools to help you get started with AdWords, such as its traffic estimator and keyword tool.
Search marketing is a great way to compliment your PR strategy, and Charlotte public relations firms generally use a broad online marketing mix. The best way to get started with an AdWords account is to jump right in and experiment - you won't break anything!
When your search term is used, your ad comes up. You "pay per click," which means you pay each time someone clicks on your ad and is directed to your website - until your daily budget is exhausted.
To get started you just need a Gmail address. Next you want to decide what search terms you are interested in customers using when they're searching online. You'll want to start with five or ten terms. You will bid on these terms against other marketers - and the goal is to pick terms to fit your budget while driving traffic to your website.
Example: You own a dog grooming service. Bidding on the search term "dog grooming" might be expensive: This might cost you $3 dollars per click (for example), and exhaust your daily budget very quickly. But if you bid on the term "Columbus Ohio dog grooming" you may pay less; and bidding on "Columbus Ohio small dog grooming" might only cost a few cents a click.
Google offers great tools to help you get started with AdWords, such as its traffic estimator and keyword tool.
Search marketing is a great way to compliment your PR strategy, and Charlotte public relations firms generally use a broad online marketing mix. The best way to get started with an AdWords account is to jump right in and experiment - you won't break anything!
Vince Bank offers Huntersville public relations strategy and online PR solutions for Huntersville and Charlotte-area firms.
Vince Bank is a teacher, writer and public relations professional living and working in Charlotte, North Carolina. Bank writes on topics ranging from media studies and PR, to martial arts and sports performance athletics.
Vince Bank is a teacher, writer and public relations professional living and working in Charlotte, North Carolina. Bank writes on topics ranging from media studies and PR, to martial arts and sports performance athletics.
Labels: Internet-and-Businesses-Online
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